Focus groups
What is a pre-screener? A plain guide to study invitations
Pre-screeners decide who gets invited to focus groups, interviews and product tests. Here is how they work, and how you are rewarded either way.
Focus groups
Articles about focus groups for Reward Hours members.
Posts
Focus groups
Your first focus group: what to expect
A focus group is a friendly chat with a few people about a specific topic. Here is a step by step guide to how these sessions run.
Focus groups
What makes a great research participant (hint: not being an expert)
You do not need expertise to be a valuable research participant. Here is what really makes a difference, from honest stories to showing up on time.
Focus groups
Video interviews: lighting, sound and comfort tips
Get ready for your next online research interview. Learn how simple changes to your lighting, background, and sound can make the call better for you and the researcher.
Focus groups
Speaking up in a focus group when you disagree
Disagreement is one of the most useful things that can happen in a focus group. Here is how to share a different view with confidence and respect.
Focus groups
Car clinics and other big-ticket product studies
Car clinics let you see unreleased vehicles and large products in person. Learn what happens at the venue, how security works, and what you do during the session.
Focus groups
Staying safe in product tests: allergies, instructions and reporting problems
Product tests let you try new items at home. Staying safe means checking ingredients, following instructions and reporting issues quickly.
Focus groups
Family research: how parental consent works
When market research involves children, parents always give consent first. Learn how child studies work, what happens during interviews, and how family privacy is protected.
Focus groups
Healthcare research: who takes part and how privacy is protected
Healthcare research brings together patients, carers and medical professionals to improve treatments and services. Here is how it works and how your privacy is protected.
Focus groups
Shopper studies: accompanied shops and store visits
Discover how brands learn from your shopping habits through accompanied store visits, photo tasks and receipt uploads.
Focus groups
Packaging tests: why you are asked about boxes, bottles and labels
Companies spend a lot of time designing the boxes, bottles and wrappers that hold their products. Here is what they want to learn from you before a new design hits the shelves.
Focus groups
Online research communities: what a bulletin board study is like
An online research community is a group discussion that lasts for several days or weeks. You log in to share opinions, post photos, and reply to others at your own pace.