Focus groups
B2B research: how professionals are invited to studies
Business-to-business research asks professionals about the tools, services and decisions in their work. Here is how you are invited, verified and rewarded.
Focus groups
Articles about focus groups for Reward Hours members.
Posts
Focus groups
Taste tests and central location tests explained
Find out what to expect when you attend an in-person taste test, from palate cleansers to dietary needs.
Focus groups
Diary studies: how multi-day research works and how to keep up
Diary studies ask you to record short moments from daily life over several days or weeks. Here is how they work and how to keep up without stress.
Focus groups
Concept tests: rating an idea before it exists
Companies test new ideas with consumers long before a product hits the shelves. Find out what to expect during a concept test and why your feedback matters.
Focus groups
What is a mobile ethnography study?
Mobile ethnography involves recording short videos and photos of your daily habits. Find out how these multi-day studies work and how to protect your privacy while filming.
Focus groups
Usability testing: how websites and apps are tested with real people
In a usability test you try out a website or app while thinking aloud. Here is what happens, why there are no wrong answers and how to give useful feedback.
Focus groups
In-person focus groups: what happens on the day
Taking part in an in-person focus group is a great way to share your opinions. Learn what to expect from the moment you walk through the doors.
Focus groups
Recording, consent and NDAs: what you agree to in a research study
Before a focus group, interview or product test you are often asked to sign forms. Here is what consent forms and confidentiality agreements mean in plain English.
Focus groups
Product tests at home: how in-home usage tests work
In-home product tests let you try products before they launch. Here is how you are chosen, what arrives, what you need to do and how to stay safe.
Focus groups
Online focus groups: a tech checklist before you join
A short checklist for your device, connection, sound and space, so your online focus group starts smoothly and you can relax into the conversation.
Focus groups
What is an in-depth interview? A guide to one-to-one research
An in-depth interview is a one-to-one conversation with a researcher. Here is what happens, how long it takes, and how to prepare.