Research insights
From survey to shelf: the life of a new product idea
Every new product on a store shelf started as an idea. Learn how survey takers shape new items from the earliest concept to the final launch.
Research insights
Articles about research insights for Reward Hours members.
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Research insights
How brands turn member feedback into product changes
Have you ever wondered what happens to your feedback after a survey? Find out how brands use your opinions to make real decisions.
Research insights
Running research in 35+ countries: what changes from place to place
Running research across many countries means adapting to languages, payment methods, devices, holidays, laws and local customs. Here is what changes from place to place.
Research insights
Why panel diversity matters
Market research only works when it includes everyone. Find out why survey panels need members from every background, age, and ability to shape better products and services.
Research insights
Brand tracking: why you are asked about the same brands every few months
Brand tracking surveys ask similar questions every few months to measure change over time. Here is what they measure and why honest "do not know" answers count.
Research insights
How surveys are translated for 35+ countries
A survey running in many countries must be translated and adapted, not just converted word for word. Here is how it is done and how members can help.
Research insights
Quotas and sampling: why researchers need people like you
Market researchers cannot ask everyone in a country for their opinion. Instead, they use sampling and quotas to find a smaller group of people who represent the whole population.
Research insights
Mystery shopping and market research are not the same thing
Mystery shopping checks if staff follow rules. Market research asks for your honest opinions.
Research insights
Synthetic respondents: can AI replace real opinions?
Some companies now experiment with AI-generated "synthetic respondents". Here is what they are, where they might help and why they cannot replace real people.
Research insights
Research ethics codes: what researchers promise you
Professional research codes set out how researchers must treat participants. Here are the core promises, in plain English, and what to do if they are broken.
Research insights
Five things we learned running research with members in 2024
We reflect on a year of market research and share five key lessons we learned from Reward Hours members in 2024.
Research insights
AI in market research: what changes for survey takers
AI is changing how research is designed, checked and analyzed. Here is what that means for you as a survey taker, and what stays the same.