Research insights
How researchers spot bots and fake respondents
Market research panels use security checks to find bots and fake accounts. Discover why removing fake data protects honest survey members.
Research insights
Articles about research insights for Reward Hours members.
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Research insights
Ad testing: why surveys show you commercials
Have you ever watched a video in a survey and answered questions about it? This is called ad testing, and it helps brands perfect their commercials before they air to the public.
Research insights
Why surveys ask your age, income and postcode
Demographic questions help researchers understand who is answering their surveys. Learn why your age, income and postcode are needed to spot consumer trends.
Research insights
What happens to your survey after you click submit
Quality checks, cleaning, weighting, coding and reporting. Here is the journey your answers take after you click submit, and why rewards are not always instant.
Research insights
Who pays for market research, and why your opinion is worth money
Brands, governments and charities spend real money to hear from ordinary people. Here is who pays for research, why, and why your honest opinion is worth rewarding.
Research insights
Qualitative and quantitative research in plain English
We explain the difference between qualitative and quantitative research. Learn how companies use surveys and interviews to build better products.
Research insights
How online survey panels work, and where your answers go
A plain walk-through of how a question travels from a brand to a research agency, to a survey panel, to you, and what happens to your answers afterwards.