Research insights
Synthetic respondents: can AI replace real opinions?
Some companies now experiment with AI-generated "synthetic respondents". Here is what they are, where they might help and why they cannot replace real people.
The Reward Hours blog
Tips for earning more from surveys, what to expect from focus groups and interviews, and what members are telling brands.
Posts
Accessibility
Keyboard-only navigation in online surveys
Find out how to complete online surveys using only your keyboard. Learn the basic keys, how to spot focus indicators, and what to do if you get stuck.
Focus groups
Healthcare research: who takes part and how privacy is protected
Healthcare research brings together patients, carers and medical professionals to improve treatments and services. Here is how it works and how your privacy is protected.
Focus groups
Shopper studies: accompanied shops and store visits
Discover how brands learn from your shopping habits through accompanied store visits, photo tasks and receipt uploads.
Earning tips
Why survey invitations arrive in waves
Survey invitations often arrive in groups because of how researchers schedule their projects. Learn why time zones and project quotas cause these busy periods.
Research insights
Research ethics codes: what researchers promise you
Professional research codes set out how researchers must treat participants. Here are the core promises, in plain English, and what to do if they are broken.
Privacy and safety
Data Privacy Day: cookie choices and tracking in online surveys
Find out what cookies do during an online survey and how you can safely manage your privacy settings.
Earning tips
How profile surveys work, and why they bring better invitations
Profile surveys tell a panel which studies fit you. Here is how they work, which sections matter most and why honest, current answers bring better invitations.
Research insights
Five things we learned running research with members in 2024
We reflect on a year of market research and share five key lessons we learned from Reward Hours members in 2024.
Accessibility
Neurodivergent participants in research: asking for what you need
Neurodivergent people deserve comfortable research experiences. Find out how to ask for the adjustments you need, from extra time to sensory-friendly rooms.
Privacy and safety
Survey scams on social media: the "too good to be true" offer
Learn how to spot fake survey offers on social media. We explain the warning signs of scams, from upfront fees to strange message requests.
Research insights
AI in market research: what changes for survey takers
AI is changing how research is designed, checked and analyzed. Here is what that means for you as a survey taker, and what stays the same.